At Symphony Marketing our Focus is Simple… TO HELP YOU DELIVER MEASURABLE RESULTS – more customers, units, revenue and cash flow.

Conversational Research – Conversational research is interactive and far more insightful than traditional research. Its application is in understanding current customer behaviors to create action plans that can have an immediate impact on results. Our call center utilizes a much higher caliber research caller and while we pay them better it doesn’t mean our research is expensive. Our callers require less supervision, are far more productive, and when combined with our calling infrastructure, we created a real win-win employing US based callers and paying them well and delivering high quality results. Don’t guess what is motivating your customers. Let them tell you, in their own words. [more on Conversational Research ...]

Marketing Analytics and Forecasting – We’re really good at applying math to gaining actionable insights from marketing data. Many of our clients have a wealth of data that can be used to almost instantly improve their results and create more predictable market forecasts going forward. Uncover the opportunities that are hiding in your data and improve the accuracy of your forecasts.

Creative – Brands, logos, websites, digital media, direct mail, and TV, radio and print advertising. If all your marketing efforts work together the results can be amazing.  Could your brand and materials use a little creative updating?

Website Optimization – Is your website getting a high volume of quality traffic? Are you converting that traffic to sales? Are your customers and prospects marketing for you through social media? Is there opportunity for affiliate revenue generation? It’s all about doing the math and getting the communications correct. Add to your sales with additional web traffic and results.

Team Development and Coaching – Well thought out marketing plans often fail at the point of execution. Customer facing employees are often well trained on products and processes but far less developed when it comes to customer and prospect interactions. Can they make the connection to calm down the angry customer? Do they have the skill and confidence to ask for the sale? They are the face of the company, are they delivering the right message?

Marketing and Sales Consulting – Sometimes you just need some professional help. Our engagements range from helping to address a negative trend in results, dealing with a new competitive threat, serving an interim marketing talent, helping to recruit marketing leadership, defining a forecast methodology and just about any other aspect of a high performance marketing team. Simply put, we quickly define the need, address it and implement the solution. Can you benefit from the help of someone seasoned talent that knows how to impact the bottom line?

Sales Appointment Setting – The phone skills we needed to develop to engage a customer in a conversation and sell them on completing a survey turn out to be the same skills required to be a successful cold caller.  A very high profile client gave us a chance to show what we can do and we outperformed their other vendors 4 to 1. This type of success does not come from simply dialing for dollars without a clear message and strategy. There is up-front work to be done but it’s well worth it. We often hear that cold calling is the job of the sales person but imagine if they spent their time focused on closing versus prospecting, how would that impact your results? Could you use some help to get your sales team in front of more decision makers? [more on sales appointment setting ..]