Truth in Advertising – To the Extreme

Truth in Advertising – How often have you brain-stormed ways to make every aspect of your business, or the business of one of your clients, a big glowing positive review? It’s only natural. Why would you ever want to say something negative? After all, you’re trying to get these people to spend their hard earned dollars with you. Very few marketers take advantage of the fact that if you admit a negative you get a positive.

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