Badgers are known for their strength, speed and exceptional digging qualities. They are intelligent animals that are capable of using tools. Because of their strength and persistence, they are difficult to deter and their thick skin is almost impervious to arrows and spears. Badgers may look cute but they are exceptionally tough. To badger means to ask again and again. Successful marketers have the same qualities and the Marketing Badger Blog is a place to learn, share experiences and be part of a conversation on marketing in today's environment..

Marketing, for decades had been about talking to prospects telling them about a product and offer to encourage them to make a purchase. In the not so distance past, with developments in the Internet, creating a two way conversation with the prospect became the goal of more progressive marketers. The company still tells the prospect what they have to sell but asks them to engage in providing feedback. Over the past 5 years, with the advent of blogs and social media, prospects took over the conversation and began talking to each other. They trust their friends and others reviewers on blogs far more than the company providing the product or service. Traditional media has also become less effective as prospects can more easily ignore it. When the BP oil spin occurred in the gulf, approximately 18,000 people followed BP’s tweets while a single blogger on the spill had over 180,000 followers.

Losing control of the conversation doesn’t feel good but there are some amazing upsides to customers talking to each other. If they like what you have to offer, they’ll do the marketing for you. What you need to do is to make it easy for them to help you. To do this you’ll need to understand the language they speak, what they are interested in and how to give them the tools to spread the word, without overly interrupting their conversations as they will kick you out. We’ll kick off the conversations on the marketing badger blog and interview experts with experiences that you can learn from. But most of all, we want you to join the conversation by asking questions and sharing your experiences. Without you there is no conversation.  Be part of our marketing badger sett, the official name for a group of badgers.

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