Symphony Marketing » Symphony Marketing

Truth in Advertising – To the Extreme (must see ad)

jpitek — Thu, 02 Feb 2012 19:14:19 +0000

Truth in Advertising – How often have you brain-stormed ways to make every aspect of your business, or the business of one of your clients, a big glowing positive review? It’s only natural. Why would you ever want to say something negative? After all, you’re trying to get these people to spend their hard earned [...]

A Facebook Page Strategy – Why your business can’t afford not to have one

jpitek — Wed, 31 Aug 2011 19:35:50 +0000

Posted in Social Media Marketing

Facebook has over 750 million ACTIVE users and half of them login to Facebook on any given day making it the most powerful social network on the planet. With that kind of volume, and Facebook’s efforts to become friendly to businesses the potential is significant for Business to Consumer companies. The potential is lower for [...]

Free Social Media Book for Amazon Kindle through 8/27/11

jpitek — Fri, 26 Aug 2011 17:42:51 +0000

Posted in Social Media Marketing

You can get a free Amazon Kinde book, no strings attached, at: Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas [Kindle Edition] It's only free through 8-27 so don't put it off. It's an 80 page book covering social media. I've began to read it and it looks worthwhile. Instead of [...]

A Marketing Lesson from Caddy Shack

jpitek — Fri, 05 Aug 2011 15:57:17 +0000

Posted in Marketing Fundamentals

If I were allowed to share only one concept with you to improve your marketing and sales results, it would be to put yourself in the customers shoes and see the world from their persepctive. It should be the guiding principal behind every customer or prospect interaction regardless of if it’s in your advertising, during a sales [...]

What is the Marketing Badger Blog?

jpitek — Mon, 01 Aug 2011 12:25:35 +0000

Posted in General

Badgers are known for their strength, speed and exceptional digging qualities. They are intelligent animals that are capable of using tools. Because of their strength and persistence, they are difficult to deter and their thick skin is almost impervious to arrows and spears. Badgers may look cute but they are exceptionally tough. To badger means [...]

Sales Appointment Setting

jpitek — Wed, 27 Jul 2011 02:53:08 +0000

Posted in

Sales appointment setting was actually an out growth of our research operation. It turns out that the skills we developed in terms of conversational interviews make our team very competent when it comes to cold calling. In addition, the fact that we use educated callers allows us to target executives and other decision makers within [...]

Conversational Research

jpitek — Wed, 27 Jul 2011 02:51:25 +0000

Posted in

Valuable research needs to accomplish 3 things: identify customer or prospect motivators, define the actions that will impact results and determine the right words to use to make sure that you message is received. It's not what you say that's important, it's what the customer or prospect hears. We'll interview you to really understand your [...]

Contact

jpitek — Wed, 27 Jul 2011 02:43:22 +0000

Posted in

About

jpitek — Wed, 27 Jul 2011 02:42:15 +0000

Posted in

Founded in August of 2006 and based in Charlottesville, VA our offices are a 90-minute drive south west of Washington, DC along the Blue Ridge Mountains. In Charlottesville, you'll find the homes of three presidents; Jefferson, Madison and Monroe as well the University of Virginia. Symphony Marketing was founded on the idea that marketers ultimately [...]

The Marketing Badger Blog

jpitek — Wed, 27 Jul 2011 02:41:22 +0000

Posted in