A Marketing Lesson from Caddy Shack

I've gotta get inside this guy's pelt and crawal around for a few days" – Greens Keeper Carl (Bill Murray). If I were allowed to share only one concept with you to improve your marketing and sales results, it would be to put yourself in the customers shoes and see the world from their persepctive. It should be the guiding principal behind every customer or prospect interaction regardless of if it’s in your advertising, during a sales call, on your website or blog, on Face Book or Twitter, on a phone call with a customer or any other customer interaction that you can think of. Whether you work for a large corporation or you run a small business.

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