Research and Analytics

Symphony Marketing provides companies the ability to have intelligent "conversations" with their customers. We give customers a voice that's heard and companies a true competitive edge over those that aren't listening.

Why are we different? While we can analyze data with the best of them, our roots are firmly planted in the world of marketing. We don't want to impress you with slick charts and tables although we promise you'll get them. We want to impress you with our insights and how we translate them into specific actions that drive more customers, revenue and cash flow to your bottom line. We've been there, we know what it means to be accountable to the results, to be on the hot seat. Products are duplicated, prices are matched and winning means always staying one step ahead of the competition.

We don’t outsource our research calling. Our team of US based, well educated, well spoken, research callers are our secret to getting the high quality insights you need. They listen, clarify and record the answers. In other words, they carry on a conversation as opposed to reading from a list. Sure, the more open ended questions make analysis harder, but when you don’t constrain the answers you find some pretty interesting insights.

What do you wish you knew about what your customers are thinking? Give us a call at 1-800-946-0416 or send us an email and we'll help you find out. You'll be glad you did.

Valuable research needs to accomplish 3 things: identify customer or prospect motivators, define the actions that will impact results and determine the right words to use to make sure that you message is received. It's not what you say that's important, it's what the customer or prospect hears.

We'll interview you to really understand your objectives and design a survey to get at the actionable answers.

For phone research we have our own call team and infrastructure. Our callers are well educated, well spoken, well paid and they carry on a conversation with a customer as opposed to reading from a script. Why is that important? We can have longer and more insightful calls that allow us to capture the language of the customer and their motivations in their words. It would sure be a lot easier to analyze the data if we just asked multiple choice or 1-5 scale questions and then we could use low end callers to drone through a script, but our clients wouldn't get the insights they need. So now your thinking, this sounds expensive. It isn't. We found that we can deliver this level of research and be more cost effective than other research firms. How? Our callers don't require a lot of supervision. They solve problems and make suggestions on how to improve the process and they are far more productive. We're not guessing at this, remember we're numbers people we measure everything. We ran an experiment with a US based outsourced call center and after less than 2 nights of calling we had to shut it down. Not only was quality a major issue but our callers were 3X more productive and their cost structure was higher than ours!

Most of our clients don't do one time research studies but rather collect regular and on-going samples allowing them to track the impact of their actions, refine the questioning, identify more actionable ideas and continue the cycle. The improvements are impressive. Give us a call and we'll get specific about your needs and what we can accomplish for you.

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